Our Inspiring Journey
In 1994, Natasha was born in Yogyakarta from a unique and heartfelt gift. dr. Fredi Setyawan sought to create a special skincare formulation for his wife, drg. Tantri Onny Bianti, as a way to honor her beauty and well-being. This personal gesture, rooted in care and affection, evolved into a dedicated clinical network under PT Pesona Natasha Gemilang (PNG).
We stand by our philosophy of "Nature Meets Technology", where active botanical extracts are harmoniously combined with advanced medical technology. This synergy creates highly effective, safe, and halal-certified skincare treatments designed to address tropical climate challenges.
Today, our corporate holding operates 191 branches nationwide across 4 distinct clinic brands: Natasha Skincare (comprehensive premium aesthetics), Natasha Luxe (ultra-premium cellular rejuvenation & plastic surgery), Naavagreen (affordable natural botanicals), and Azqiara (halal beauty tailored for modern Muslimah and hijabers).
Our Vision
"To be Indonesia's leading partner in beauty and skincare, renowned for delivering exceptional quality and empowering our clients to reveal their most confident selves."
Our Mission
- 01. Innovate with Purpose: To continuously develop cutting-edge products and treatments that deliver visible, lasting results, inspired by the latest advancements and natural botanical wisdom.
- 02. Cultivate Excellence: To foster a team of highly skilled and compassionate professionals, dedicated to providing personalized care and building enduring relationships with every client.
- 03. Uphold Integrity: To maintain the highest standards of safety, quality, and ethical practice in all our operations, ensuring trust and reliability in every interaction.
Our Core Values
Noble values that constantly serve as a guide for all members of PT Pesona Natasha Gemilang in operations and services.
Faith
Working with faith in God, maintaining high integrity, trust, honesty, and moral truth in all business relations.
Care
Caring for fellow employees, patient satisfaction, environmental sustainability, and local community well-being.
Humility
Being humble to continuously learn, listening to feedback, and appreciating contributions from all levels of the team.
Grit
Resilience and persistent grid to reach standards of excellence, ongoing innovations, and long-term success.
Our Founders
Pioneered by the visionary couple who laid the foundations of aesthetic medical innovation in Indonesia.
dr. Fredi Setyawan
Owner & Founder
Visionary entrepreneur and clinician with over 30 years of experience in medical aesthetics. Began his career as a public health physician in Klaten before formulating botanical creams for tropical climates, launching the first Natasha clinic in Ponorogo in 1998. Graduate of medicine from Universitas Gadjah Mada.
drg. Tantri Onny Bianti
Owner & Founder
Distinguished dentist and entrepreneur who co-founded Natasha Skin Clinic & Skincare, pioneering the "Nature Meets Technology" concept. Under her leadership, the brand expanded to 100+ locations nationwide. She oversees product development and clinic network service innovations. Graduate of dentistry from Universitas Gadjah Mada.
Executive Leadership Team
Seasoned executives leading the strategic operations, commercial growth, and brand transformations of the holding.
dr. Dody Budiarso
President Director
President Director with extensive experience in dermatology-aesthetic services and brand operations. Under his direction, Natasha obtained ISO 9001:2015 certification in 2018, emphasizing quality processes and commercial leadership. Medical doctor graduate from Universitas Gadjah Mada.
Anindya Garini Hira Murti Triadi
Chief Operating Officer
COO with over 24 years of marketing and sales leadership. Spent 23 years at Unilever (including GM of Unilever Indonesia) and served as General Manager of Abbott Nutrition Indonesia before joining PNG in October 2025 to manage end-to-end P&L and operations. Alumna of Oxford Brookes University, UK.
Pauline Liongosari
Chief Commercial Officer
CCO with over 15 years of commercial and brand leadership. Former brand lead at Unilever, Global GM of Anlene at Fonterra (directing Southeast Asia & China), and Managing Director at Ultima Asia Network before joining PNG in June 2025 to lead commercial strategy. Alumna of Bina Nusantara International University.
Our Work Culture
At PT Pesona Natasha Gemilang, we believe sustainable growth begins with a supportive, inclusive, and collaborative work environment.
Guided by integrity, a strong sense of family, and the resilience to keep moving forward, we work together to achieve shared goals and create meaningful impact.
We empower our people to continuously grow and unlock their potential through ongoing learning and development across pharmaceutical science, retail operations, transformative leadership, and the digitalization of healthcare services.
More than a workplace, PNG is where people are inspired to innovate, grow with purpose, and build meaningful careers while shaping the future of beauty and healthcare in Indonesia.
Join Our Culture